Looking to soak up the sun this summer without the crowds of Santorini or the sticker shock of St. Tropez? Europe is dotted with charming, less-traveled beach towns that offer a touch of glamour, luxury accommodations, and authentic local charm — without the tourist overload.
Whether you’re craving barefoot luxury on a secluded island or design-forward boutique hotels along undiscovered coastlines, these 10 under-the-radar beach towns in Europe bring the vibe without the chaos.
And best of all? You can book flights and stays through Travelupo, the smart way to find exclusive hotel and flight deals for curated escapes.
Perfect for your last minute luxury 2025 travel inspiration, these spots have been hand picked via Travelupo for your desire!
1. Comporta, Portugal
- Why you’ll love it: Boho-chic beach clubs, pine forests, stylish eco-resorts
- Luxury stay to book: Sublime Comporta
Just over an hour south of Lisbon, Comporta is where designers, creatives, and low-key celebrities go to unwind. Think Ibiza-meets-Tulum vibes with a distinctly Portuguese soul. Enjoy horseback rides on the beach, fresh oysters, and stylish boutique hotels nestled in rice fields. It’s ideal for travelers who want to disconnect without sacrificing elegance. Explore quiet dune-backed beaches, local artisan shops, and enjoy sunset cocktails surrounded by pine-scented air.
2. Kamares, Sifnos – Greece
- Why you’ll love it: Laid-back Cycladic charm, no cruise ships, divine local cuisine
- Luxury stay to book: Nival Boutique Hotel Sifnos
Sifnos has remained under the radar compared to its island neighbors, and Kamares is its port town gem. Gorgeous beaches, whitewashed alleyways, and gourmet tavernas await. Sifnos is known as the culinary capital of the Cyclades, making it a delight for food-focused travelers. Relax in uncrowded coves, explore nearby Apollonia by scooter, and indulge in creative takes on Greek cuisine at award-winning restaurants.
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3. Trani, Italy
- Why you’ll love it: Medieval harbor, cathedral by the sea, Puglian wine and food
- Luxury stay to book: Mare Resort
Nestled in Italy’s underrated Puglia region, Trani is like a postcard brought to life. It has a peaceful promenade, stunning sunsets, and Michelin-starred dining — all without Amalfi Coast crowds. The town is a cultural haven with Romanesque architecture, boutique shopping, and a charming working port. Savor freshly made orecchiette with burrata, take a day trip to Castel del Monte, and enjoy local Primitivo wines on a breezy terrace.
4. Tivat, Montenegro
- Why you’ll love it: Yacht-filled marina, Adriatic glamour, Balkan soul
- Luxury stay to book: Regent Porto Montenegro
While neighboring Kotor gets the attention, Tivat has quietly become a hub for luxury travel with its chic marina, upscale boutiques, and swanky hotels. Ideal for travelers who want to sip cocktails by the sea with a mountain backdrop. You can charter a private boat, dine at waterfront restaurants, and enjoy access to spas, designer shopping, and exclusive beach clubs, all in one compact and elegant setting.
5. Sveti Stefan, Montenegro
- Why you’ll love it: Iconic islet views, cliffside villas, exclusivity
- Luxury stay to book: Aman Sveti Stefan (reopening soon)
Though temporarily closed, this area still stuns with its serene beaches and jaw-dropping landscapes. Stay nearby and enjoy panoramic views, or charter a yacht to see the best of the coast. The old town and nearby Budva offer historic charm, lively nightlife, and gorgeous cliffside dining venues perfect for romantic evenings.
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6. Llafranc, Costa Brava – Spain
- Why you’ll love it: Coastal hiking, elegant villas, old-world charm
- Luxury stay to book: Hotel Llevant or El Far Hotel Restaurant
A favorite of Salvador Dalí and Sophia Loren, Llafranc remains an elegant, family-run beach town where time slows down. Go kayaking, enjoy Catalan wine, or hike the coastal Camí de Ronda trail. The town features preserved architecture, charming restaurants, and hidden coves ideal for private picnics and quiet swims. This is the Costa Brava of old money and slow, sophisticated travel.
7. Korčula Town, Croatia
- Why you’ll love it: Walled Old Town, boutique beaches, historical elegance
- Luxury stay to book: Lešić Dimitri Palace
Often called “Little Dubrovnik,” Korčula Town is a fortified beauty with Venetian flair and turquoise coves. It’s perfect for travelers seeking a quieter Croatian island without losing access to five-star amenities. You can rent a bike to explore the island’s vineyards, book a sailing excursion, or learn about local history at Marco Polo’s alleged birthplace. The local cuisine, especially black risotto and fresh seafood, is exceptional.
8. Sesimbra, Portugal
- Why you’ll love it: Seafood feasts, tranquil bay, cliff walks
- Luxury stay to book: SANA Sesimbra Hotel
Less than an hour from Lisbon, this fishing village is a haven of calm. Its crescent-shaped beach, castle views, and fresh-caught seafood make it ideal for a relaxed, luxurious escape. Try stand-up paddleboarding in the serene bay or hiking up to Cabo Espichel for panoramic cliff views. Sesimbra also offers a rich maritime heritage and plenty of cozy, high-end restaurants tucked into the hills.
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9. Agios Nikolaos, Crete – Greece
- Why you’ll love it: Lake Voulismeni views, boutique beaches, cultural gems
- Luxury stay to book: Minos Beach Art Hotel
Located on Crete’s quieter eastern side, Agios Nikolaos mixes culture with coastline. Boutique shops, archaeological sites, and luxury resorts hug a scenic natural harbor. It’s perfect for those who want to pair beach relaxation with cultural enrichment. From boat trips to Spinalonga Island to Cretan cooking classes, this town offers something for every refined traveler.
10. Sperlonga, Italy
- Why you’ll love it: Whitewashed buildings, golden sand, ancient Roman villas
- Luxury stay to book: Virgilio Grand Hotel
Halfway between Rome and Naples, Sperlonga is often overlooked but beloved by Italians. Enjoy golden sands, designer beach clubs, and a charming old town that spills down to the sea. The archaeological museum and Roman ruins nearby offer cultural flair. It’s a fabulous base for road-trippers or city dwellers seeking a posh weekend by the sea.
Hidden Luxury vs. Famous Coastal Crowds
While spots like Mykonos and the French Riviera attract global fanfare, these under-the-radar gems offer an elevated experience without the stress. You’ll find quieter beaches, friendlier locals, and better availability — often at a lower price point, even in peak season.
Plus, these destinations are tailor-made for Travelupo travelers: savvy, stylish, and in-the-know. They’re ideal for those seeking to strike a balance between indulgence and authenticity.
How Travelupo Can Help You Book Your Luxe Beach Escape
At Travelupo, we make it easy to compare prices across top hotel and airline platforms. Whether you’re looking for boutique villas, sea-view suites, or business-class getaways, we help you find the right deal fast.
- Bundle hotels and flights for exclusive savings
- Set alerts for your preferred beach town
- Explore hidden deals that larger sites often miss
Travelupo works especially well for hidden-gem destinations where inventory may be more limited but deeply rewarding. Our platform helps you book smarter so you can travel better.
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Final Travel Tips for Hidden Beach Towns
- Rent a car: Many of these destinations are best explored with flexible wheels.
- Book early: Luxury boutique stays often have limited rooms.
- Ask about packages: Hotels may include transfers, breakfasts, or spa credits.
- Travel off-peak: Late August and early September offer great weather and better deals.
- Learn a few local phrases: Small towns appreciate respectful visitors.
A New Kind of Luxury: Slow, Stylish, and Soulful
In 2025, luxury travel is evolving. It’s not just about gold taps and rooftop pools — it’s about connection, space, and intentionality. These under-the-radar European beach towns offer all of that and more: intimacy, charm, and a front-row seat to local life, framed by world-class scenery.
So skip the crowds. Go where elegance meets authenticity. And let Travelupo be your insider guide to luxury done differently.
